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Under the umbrella of Besler, our SuperFresh brand, which introduced Turkey to the frozen food sector, has maintained its leadership in its segment since 1970. Since 1992, we have been creating value not only for end consumers but also for the entire food sector with strong brands such as Bizim Yağ, TeremYağ, Luna, Ustam, and Ona.
Initially, our frozen food division exported crayfish to Scandinavian countries, and in 1980, in response to demand from these markets, we expanded into frozen fruit and vegetable production. Today, SuperFresh reaches millions of consumers worldwide with a product portfolio of over 400 items.
All our factories operate with the latest technology, ensuring that SuperFresh products undergo rigorous quality control at every stage—from raw material selection to reaching the end consumer. Besler adheres to global standards, holding ISO 9001, ISO 22000, and BRC certifications, as well as successfully passing audits by the American Institute of Baking (AIB), proving its excellence in Good Manufacturing Practices (GMP).
Thanks to our commitment to quality and unconditional customer satisfaction, Besler has achieved sustainable growth and success in both domestic and export markets. SuperFresh products are exported to over 40 countries across six continents.
As the market leader in export margarine, Besler responds to market needs with a strong brand portfolio and maintains its leadership across multiple export markets. We serve consumer, pastry, catering, and cooking categories in more than 50 countries across five continents, offering high-quality, delicious products backed by cutting-edge technology.
Our subsidiary Marsa leads the pastry fats category with its Ustam Pastry Oils brand, strengthening its market position with a diverse product range that meets all industry needs, ensuring ease of use, superior taste, and strong communication. Thanks to its advanced technology and specially developed formulations, Ustam is the first brand in the industry with a fully trans-fat-free product portfolio.